What is SEM?

[flickx.ws]

SEM: It is the short form of Search engine Marketing. It is the marketing technique to improve the visibility of a website on the major search engines like Google, Yahoo, Bing and other search engines. It includes the following –

PPC (Pay-Per-Click) Ads

SEO (Search Engine Optimization)

SERM (Search Engine Reputation Management)

 

[harish ysr]

Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

Paid search ads
Paid search advertising
PPC (pay-per-click)